Chipotle's promotional video for their mobile game app gets some key points out in under four minutes that some people may never otherwise consider. A personal epiphany came for me some years ago, while visiting in-laws in Iowa, where there's corn and soy as far as the eye can see but the vast majority of it is destined for animal feed only.
A personal food philosophy is about as hard to explain and discuss as religion, because it's usually an intimately held belief. Despite the diverse viewpoints this promotional video is already raising, the message is powerful and will promote discussion, which is a good thing!
See the video and the behind the scenes presentation by the creating studio members.
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